Due to lack of practical knowledge many peoples still think that diamond cut is the same as diamond shapes they've seen in diamonds, the princess-cut, round-cut and so on.
But practically speaking, in the world of diamond grading, diamond cut refers to something else. Diamond cut means how well a jeweler has cut the diamond to achieve maximum brilliance or the glittering sparkles you can see when you turn your diamond in the light and the carat size. Diamonds that are poorly cut often sell at a cheaper rate than the brilliant cut diamonds. Interestingly, 90% of diamonds aren't cut for optimum brilliance. Proportion, finish, symmetry and polish are the four major factors involved in diamond cut.
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